Amanda Ripley Author of The Unthinkable

The Unthinkable is the thinking person's manual for getting out alive.
NPR, National Public Radio


“Engrossing and lucid … An absorbing study of the psychology and physiology of panic, heroism, and trauma … Facing the truth about the human capacity for risk and disaster turns out to be a lot less scary than staying in the dark.”

O, THE OPRAH MAGAZINE
 

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Cooper’s Color Code

I gave a speech at the State Department yesterday, and as always happens at these things, I came away much the wiser. In fact, I am starting to think that the main reason to do these speeches is the selfish one: because at the end, I just stand there sipping from a bottle of water and people walk up to tell me wondrous, strange, fascinating stories.

Anyway, after this speech for the Overseas Security Advisory Council, a man came up to me and told me about Jeff Cooper’s Colors. I neglected to ask if I could use his name here, so I thank him anonymously. But I’d like to share what he told me.

Lt. Col. Cooper was a writer, a historian and a master gunslinger. His Color Code was essentially a theory about how your mental state of readiness affects your ability to respond to a threat. I wish I’d known about his Color Code before I finished The Unthinkable, because we were both saying the same thing in different ways.

One of the things I found again and again, in all kinds of disasters from plane crashes to car wrecks, is that people are extremely likely to freeze up and do nothing. Cooper’s theory is that your mental state just before the crisis determines whether you will shut down or respond more appropriately.

The four colors are White, Yellow, Orange and Red. If something goes horribly wrong when you are in the White state, you will fail, Cooper wrote. White is a state of relaxation and complacency. Yellow is the ideal--a state of relaxed awareness, when you are not conscious of any particular threat but you are conscious of the horizon, of what is happening around you and of the possibility that anything could happen at any time. Orange is when you are acutely aware that something is wrong, and Red is when you are in the thick of it.

I love this idea. I would, with apologies to Cooper, who died two years ago, like to extend this idea beyond gunfighting to all kinds of trauma and conflict. We should all aspire to be in the Yellow Zone: a place of equanimity and readiness, where we are aware but not anxious; engaged but not frightened; informed of the range of possible threats and our own ability to prevent, respond and recover from loss and change, but not consumed by hypotheticals. Imagine that.

Once again, California is proving itself way ahead of the rest of the country when it comes to disaster resilience. Check out my Time.com story on the Great Shakeout here.

Hudson Best Book of 2008!

Exciting news! The Unthinkable has been chosen by Hudson Booksellers as one of the best books published in 2008.

Honestly, it is just a ridiculous thrill to be on any list with the 8 other nonfiction books Hudson selected. Check it: The Animal Dialogues by Craig Childs, Hot, Flat & Crowded by Thomas Friedman, The Ayatollah Begs to Differ by Hooman Majd, Out of Mao’s Shadow by Philip P. Pan, In Defense of Food by Michael Pollan, Beautiful Boy by David Sheff, The Way of the World by Ron Suskind, and The Post-American World by Fareed Zakaria. See what I’m saying?

Also a shout out to my colleague and friend at Time, Jeff Kluger, whose smart, fabulous book, Simplexity, was chosen in the business category. You should now be able to find both our books at Hudson’s 400 newsstands in airports and train stations around the country. 

Russian Sub Disaster

Saturday’s Russian sub disaster, which killed 20 people, is mystifying. Russian officials said that the Nerpa’s automatic fire-suppression system accidentally went off, releasing Freon gas and suffocating the victims. But submarine crews are normally trained to put on oxygen masks whenever this happens (and it is not all that uncommon). So what happened?

This Newsweek interview with Mikhail Barabanov, editor-in-chief of Moscow Defense Brief, speculates that this was a case of too many people onboard with too little training. Once again, the human factor matters most of all:

Besides the crew, there was a crowd of civilians aboard—127 of the people on board at the time were civilian port workers and engineers. That means the boat was overcrowded. And the civilian guests on the boat did not know what to do in an emergency situation

Thanks to Kaitlyn Andrews-Rice, master sleuth, for alerting me to this report.

Dancing in the Streets

I spent some time yesterday watching images of the country’s response to Obama’s victory. I thought I’d share some of the best videos here.

Generally speaking, Americans don’t tend to take to the streets in joy. Except for Tuesday night. What a night…

Check out the scene… in Brooklyn

In Washington, DC, on U Street, birthplace of Duke Ellington, destroyed in the 1968 riots and brought back to life just the past few years:

On Pennsylvania Avenue, across from the White House:

In Boulder, CO:

About Amanda Ripley

Author of
The Unthinkable
& contributor to Time.

Amanda Ripley, a longtime TIME Magazine contributor, writes about human behavior, risk and education reform, among other things. Her book, The Unthinkable: Who Survives When Disaster Strikes — and Why, is the first major book to explain how the brain works in disasters — and how we can learn to do better. It has been published in 15 countries.

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