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    <title type="text">Amanda Ripley&apos;s Blog</title>
    <subtitle type="text">Amanda Ripley&apos;s Blog:</subtitle>
    <link rel="alternate" type="text/html" href="http://www.amandaripley.com/blog/" />
    <link rel="self" type="application/atom+xml" href="http://www.amandaripley.com/home/atom/" />
    <updated>2008-11-14T01:13:38Z</updated>
    <rights>Copyright (c) 2008, Amanda Ripley</rights>
    <generator uri="http://expressionengine.com/" version="1.6.2">ExpressionEngine</generator>
    <id>tag:amandaripley.com,2008:11:14</id>


    <entry>
      <title>Why 5.3 Million Californians Dropped to their Knees at 10 am Today</title>
      <link rel="alternate" type="text/html" href="http://www.amandaripley.com/blog/why_53_million_californians_dropped_to_their_knees_at_10_am_today/" />
      <id>tag:amandaripley.com,2008:blog/2.152</id>
      <published>2008-11-14T00:10:00Z</published>
      <updated>2008-11-14T01:13:38Z</updated>
      <author>
            <name>Amanda Ripley</name>
            <email>amanda_ripley@hotmail.com</email>
                  </author>

      <category term="Earthquakes"
        scheme="http://www.amandaripley.com/blog/category/earthquakes/"
        label="Earthquakes" />
      <content type="html"><![CDATA[
        <p><a href="http://www.time.com/time/nation/article/0,8599,1717404,00.html#?iid=perma_share" title="Once again">Once again</a>, California is proving itself way ahead of the rest of the country when it comes to disaster resilience. Check out my Time.com story on the Great Shakeout <a href="http://www.time.com/time/nation/article/0,8599,1858460,00.html?iid=perma_share" title="here.">here.</a>
</p>
      ]]></content>
    </entry>

    <entry>
      <title>Hudson Best Book of 2008!</title>
      <link rel="alternate" type="text/html" href="http://www.amandaripley.com/blog/hudson_best_book_of_2008/" />
      <id>tag:amandaripley.com,2008:blog/2.151</id>
      <published>2008-11-12T00:51:00Z</published>
      <updated>2008-11-12T02:09:00Z</updated>
      <author>
            <name>Amanda Ripley</name>
            <email>amanda_ripley@hotmail.com</email>
                  </author>

      <category term="News"
        scheme="http://www.amandaripley.com/blog/category/News/"
        label="News" />
      <content type="html"><![CDATA[
        <p>Exciting news! The Unthinkable has been chosen by <a href="http://www.hudsongroup.com/" title="Hudson Booksellers">Hudson Booksellers</a> as <a href="http://www.marketwatch.com/news/story/Hudson-Booksellers-Announces-Best-Books/story.aspx?guid={50306470-2518-4C4A-989A-BBC6B511CCEC}" title="one of the best books published in 2008">one of the best books published in 2008</a>.
</p>
<p>
Honestly, it is just a ridiculous thrill to be on any list with the 8 other nonfiction books Hudson selected. Check it: The Animal Dialogues by Craig Childs, Hot, Flat &amp; Crowded by Thomas Friedman, The Ayatollah Begs to Differ by Hooman Majd, Out of Mao&#8217;s Shadow by Philip P. Pan, In Defense of Food by Michael Pollan, Beautiful Boy by David Sheff, The Way of the World by Ron Suskind, and The Post-American World by Fareed Zakaria. See what I&#8217;m saying?
</p>
<p>
Also a shout out to my colleague and friend at Time, Jeff Kluger, whose smart, fabulous book, <a href="http://www.simplexitybook.com/" title="Simplexity">Simplexity</a>, was chosen in the business category. You should now be able to find both our books at Hudson&#8217;s 400 newsstands in airports and train stations around the country.&nbsp;
</p>
      ]]></content>
    </entry>

    <entry>
      <title>Russian Sub Disaster</title>
      <link rel="alternate" type="text/html" href="http://www.amandaripley.com/blog/russian_sub_disaster/" />
      <id>tag:amandaripley.com,2008:blog/2.150</id>
      <published>2008-11-12T00:31:00Z</published>
      <updated>2008-11-12T01:45:58Z</updated>
      <author>
            <name>Amanda Ripley</name>
            <email>amanda_ripley@hotmail.com</email>
                  </author>

      <category term="News"
        scheme="http://www.amandaripley.com/blog/category/News/"
        label="News" />
      <content type="html"><![CDATA[
        <p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/izbGDq8BNXo&amp;hl=en&amp;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/izbGDq8BNXo&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>
</p>
<p>
Saturday&#8217;s Russian sub disaster, which killed 20 people, is mystifying. Russian officials said that the Nerpa&#8217;s automatic fire-suppression system accidentally went off, releasing Freon gas and suffocating the victims. But submarine crews are normally trained to put on oxygen masks whenever this happens (and it is not all that uncommon). So what happened?
</p>
<p>
This <a href="http://www.newsweek.com/id/168382" title="Newsweek interview">Newsweek interview</a> with Mikhail Barabanov, editor-in-chief of <i>Moscow Defense Brief</i>, speculates that this was a case of too many people onboard with too little training. Once again, the human factor matters most of all:
</p>
<blockquote><p>Besides the crew, there was a crowd of civilians aboard—127 of the people on board at the time were civilian port workers and engineers. That means the boat was overcrowded. And the civilian guests on the boat did not know what to do in an emergency situation</p></blockquote>
<p>
Thanks to Kaitlyn Andrews-Rice, master sleuth, for alerting me to this report.
</p>
      ]]></content>
    </entry>

    <entry>
      <title>Dancing in the Streets</title>
      <link rel="alternate" type="text/html" href="http://www.amandaripley.com/blog/dancing_in_the_streets/" />
      <id>tag:amandaripley.com,2008:blog/2.149</id>
      <published>2008-11-06T16:06:02Z</published>
      <updated>2008-11-06T17:24:16Z</updated>
      <author>
            <name>Amanda Ripley</name>
            <email>amanda_ripley@hotmail.com</email>
                  </author>

      <category term="News"
        scheme="http://www.amandaripley.com/blog/category/News/"
        label="News" />
      <content type="html"><![CDATA[
        <p>I spent some time yesterday watching images of the country&#8217;s response to Obama&#8217;s victory. I thought I&#8217;d share some of the best videos here.
</p>
<p>
Generally speaking, Americans don&#8217;t tend to take to the streets in joy. Except for Tuesday night. What a night&#8230;
</p>
<p>
Check out the scene&#8230; in Brooklyn
</p>
<p>
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/Xl9mY9TD4mE&amp;hl=en&amp;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Xl9mY9TD4mE&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>
</p>
<p>
In Washington, DC, on U Street, birthplace of Duke Ellington, destroyed in the 1968 riots and brought back to life just the past few years:
</p>
<p>
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/941d85S8NQ8&amp;hl=en&amp;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/941d85S8NQ8&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>
</p>
<p>
On Pennsylvania Avenue, across from the White House:
</p>
<p>
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/MZ4zdS_fme8&amp;hl=en&amp;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/MZ4zdS_fme8&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>
</p>
<p>
In Boulder, CO:
</p>
<p>
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/tCNx4aZHOBA&amp;hl=en&amp;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/tCNx4aZHOBA&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>
</p>

      ]]></content>
    </entry>

    <entry>
      <title>Exit Polls &amp;amp; Early Voting</title>
      <link rel="alternate" type="text/html" href="http://www.amandaripley.com/blog/exit_polls_early_voting/" />
      <id>tag:amandaripley.com,2008:blog/2.148</id>
      <published>2008-11-06T15:57:00Z</published>
      <updated>2008-11-06T17:04:54Z</updated>
      <author>
            <name>Amanda Ripley</name>
            <email>amanda_ripley@hotmail.com</email>
                  </author>

      <category term="News"
        scheme="http://www.amandaripley.com/blog/category/News/"
        label="News" />
      <content type="html"><![CDATA[
        <p>Thanks for the comment, Valerie. I should have mentioned this in the story. You&#8217;re right, early voting has really revolutionized everything, and I think the day is coming when we will all vote early. 
</p>
<p>
But to answer your question, this year, exit pollsters dealt with early voting by doing telephone surveys of early voters in 18 states before the election. The phone survey had its own problems (it only included landline phones, for example), but it was in other ways easier to control than physically surveying people at polling places. The data was then merged with the data from the exit polls.
</p>
<p>
For more on early voting and polling, check out this <a href="http://thecaucus.blogs.nytimes.com/2008/10/29/early-voting-and-exit-polls/
<br />
" title="helpful New York Times piece.">helpful New York Times piece.</a>
</p>
<p>
For more on polling in general (something all of us could stand to be more literate in, given the way the world works today), I strongly recommend <a href="http://www.pollster.com" title="Pollster.com">Pollster.com</a>. <a href="http://www.pollster.com/blogs/first_still_sleepy_thoughts.php" title="Mark Blumenthal">Mark Blumenthal</a> is a particularly invaluable explainer.
</p>
      ]]></content>
    </entry>

    <entry>
      <title>Exit Polls are Out! Close Your Eyes!</title>
      <link rel="alternate" type="text/html" href="http://www.amandaripley.com/blog/exit_polls_are_out_close_your_eyes/" />
      <id>tag:amandaripley.com,2008:blog/2.147</id>
      <published>2008-11-04T22:54:00Z</published>
      <updated>2008-11-04T23:59:05Z</updated>
      <author>
            <name>Amanda Ripley</name>
            <email>amanda_ripley@hotmail.com</email>
                  </author>

      <category term="News"
        scheme="http://www.amandaripley.com/blog/category/News/"
        label="News" />
      <content type="html"><![CDATA[
        <p>I was planning to refuse to read any exit-poll data tonight, since they are always wrong. Then I got assigned to write about them. 
</p>
<p>
I did my best not to look, really. Here is <a href="http://www.time.com/time/politics/article/0,8599,1856506,00.html?iid=perma_share" title="a story so bloated with caveats">a story so bloated with caveats</a> that it almost can&#8217;t stay afloat.
</p>

      ]]></content>
    </entry>

    <entry>
      <title>Why Prepping a Polling Place is Like Planning a Wedding from Hell</title>
      <link rel="alternate" type="text/html" href="http://www.amandaripley.com/blog/why_prepping_a_polling_place_is_like_planning_a_wedding_from_hell/" />
      <id>tag:amandaripley.com,2008:blog/2.146</id>
      <published>2008-11-03T18:29:00Z</published>
      <updated>2008-11-03T19:39:33Z</updated>
      <author>
            <name>Amanda Ripley</name>
            <email>amanda_ripley@hotmail.com</email>
                  </author>

      <category term="News"
        scheme="http://www.amandaripley.com/blog/category/News/"
        label="News" />
      <content type="html"><![CDATA[
        <p>OK, I spent the past week looking behind the voting booth curtain, and it was scary. I had no idea just how much we rely on chance, faith and volunteers to get an election done in this country. Incredible. I have new respect for poll workers. I have new doubts about the result in a close race. I haven&#8217;t seen anything this homespun since I went to Amish country. And it&#8217;s significantly less charming when your vote is in the balance. 
</p>
<p>
Check out my Time.com story on <a href="http://www.time.com/time/politics/article/0,8599,1855861-2,00.html?iid=perma_share" title="how your polling place works (or not) here.">how your polling place works (or not) here.</a>
</p>
<p>
Bottom line: Most people will not have to wait too long. But some people will have to wait an ungodly amount of time. All I can tell you is to try to get there between 10 am and 12 or 2 pm and 4 pm. Bring reading and equanimity. And if you run into problems, don&#8217;t leave without voting in some way, shape or form. Even if you use a provisional ballot (or even better, a back-up paper ballot), make sure you get it done.&nbsp;
</p>
      ]]></content>
    </entry>

    <entry>
      <title>&#8216;Twas the Night Before the Election</title>
      <link rel="alternate" type="text/html" href="http://www.amandaripley.com/blog/twas_the_night_before_the_election/" />
      <id>tag:amandaripley.com,2008:blog/2.145</id>
      <published>2008-10-31T15:34:00Z</published>
      <updated>2008-10-31T16:43:23Z</updated>
      <author>
            <name>Amanda Ripley</name>
            <email>amanda_ripley@hotmail.com</email>
                  </author>

      <category term="News"
        scheme="http://www.amandaripley.com/blog/category/News/"
        label="News" />
      <content type="html"><![CDATA[
        <p>I&#8217;m headed out to Virginia today to attend a training class for poll workers. Until I started working on this story about the logistics of polling places, I never realized just how much we rely on volunteers (read: senior citizens) to carry out elections. They really take care of everything, these guys. 
</p>
<p>
On Tuesday, hundreds of thousands of volunteers will appear at polling places at 5 a.m. (!) and manage what is expected to be a record turnout. They will look up your name, direct you to a voting booth, delicately explain that you can&#8217;t wear your Obama button or your McCain t-shirt in the polling place, resolve complex legal questions, puzzle over any technical meltdowns and try to keep the line moving. 
</p>
<p>
For this, they get about $100. If all goes well (and in many places, it most certainly won&#8217;t), they go home around 9 pm. 
<br />

</p>
      ]]></content>
    </entry>

    <entry>
      <title>Beverly Hills Supper Club Fire&#8230;Revisited</title>
      <link rel="alternate" type="text/html" href="http://www.amandaripley.com/blog/beverly_hills_supper_club_firerevisited/" />
      <id>tag:amandaripley.com,2008:blog/2.144</id>
      <published>2008-10-31T15:12:01Z</published>
      <updated>2008-10-31T19:56:01Z</updated>
      <author>
            <name>Amanda Ripley</name>
            <email>amanda_ripley@hotmail.com</email>
                  </author>

      <category term="News"
        scheme="http://www.amandaripley.com/blog/category/News/"
        label="News" />
      <content type="html"><![CDATA[
        <script language="JavaScript" type="text/javascript" src="http://wkrc.img.cdn.dayport.com/dayportcore/dpm/DayPortPlayers.js"></script><script language="JavaScript" type="text/javascript">DayPortPlayer.newPlayer({articleID:"17363",bannerAdConDefID:"69",videoAdObjectID:"68",videoAdConDefID:"18",playVideoAds:"true",autoPlay:"false",categoryID:"5",accPos:"CCTVI.VIDEO.LOCAL",accSite:"WKRC",rootCategory:"0",playerInstanceID:"27574A89-06D1-CD92-4444-22719C5099EC",domain:"video.wkrc.com"});</script>

<p>One of the deadliest fires in American history happened on the night of May 28, 1977, at the Beverly Hills Supper Club outside of Cincinnati, Ohio. I wrote about this fire in my book because it was a case study in how groups behave in disasters. People struggled to stay with the people with whom they had arrived. The guests became largely passive and obedient, while the waiters and cooks did the vast majority of life saving. Darla McCollister, who had her wedding at the Club that night, was kind enough to share her story for the book. 
</p>

<p>Now we have some news on this fire, 31 years later. Glenn Corbett, a respected expert on fire safety and engineering, told me in New York City last month that he was looking into this fire at the request of one of the survivors--who believes there is reason so suspect arson. Glenn has since spent some time in Kentucky looking over the records and decided the case is worth revisiting.  He and a group of survivors have called on the governor of Kentucky to create a new commission to investigate the causes of the ferioucious fire---which had been officially blamed on faulty wiring. </p>

<p>To learn more about this development, check out the local news coverage here. Darla, the survivor featured in The Unthinkable, is one of those interviewed: </p>
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      ]]></content>
    </entry>

    <entry>
      <title>Your Brain on Stocks</title>
      <link rel="alternate" type="text/html" href="http://www.amandaripley.com/blog/your_brain_on_stocks/" />
      <id>tag:amandaripley.com,2008:blog/2.141</id>
      <published>2008-10-15T23:10:00Z</published>
      <updated>2008-10-16T15:35:29Z</updated>
      <author>
            <name>Amanda Ripley</name>
            <email>amanda_ripley@hotmail.com</email>
                  </author>

      <category term="Anxiety"
        scheme="http://www.amandaripley.com/blog/category/anxiety/"
        label="Anxiety" />
      <content type="html"><![CDATA[
        <p>I spent the past few days talking to smart people about the brain. I wanted to know what happens to our brains during an economic meltdown of the kind we are currently experiencing. It was fascinating. You can see <a href="http://www.time.com/time/health/article/0,8599,1850794-2,00.html?iid=perma_share" title="what I learned">what I learned</a> on <a href="http://www.time.com/time/health/article/0,8599,1850794-2,00.html?iid=perma_share" title="Time.com">Time.com</a>.
</p>
<p>
At the end of each conversation, I asked these people--neuroscientists, anxiety experts, decision-science researchers--what they were doing differently than the rest of us during this strange period.
</p>
<p>
They aren&#8217;t checking how much they have lost, for one thing. They don&#8217;t trust their brains with that kind of drama. They <i>are</i> waiting 24 hours after a flurry of news before making any changes. &#8220;Fear is a drug,&#8221; neuroeconomist Gregory Berns told me. &#8220;Don&#8217;t make any financial decisions under the influence of fear.&#8221;
</p>
<p>
I actually feel a lot more chill about the whole situation having talked to them. Your brain is just doing its thing--worrying about things it can&#8217;t control. That doesn&#8217;t mean your brain is right.
</p>
<p>
For help with anxiety, check out the <a href="http://www.amazon.com/Mindfulness-Acceptance-Workbook-Anxiety-Commitment/dp/1572244992" title="The Mindfulness and Acceptance Workbook for Anxiety">The Mindfulness and Acceptance Workbook for Anxiety</a>--a <a href="http://www.time.com/time/magazine/article/0,9171,1156613,00.html?iid=perma_share" title="promising new approach ">promising new approach </a> to a very old problem. Or get the workbook for free by participating in <a href="http://www.actforanxiety.com/ACTforAnxiety_Study_Index.html" title="this study">this study</a>. Special thanks to John Forsyth, one of the co-authors of the workbook and a helpful source to me over the years, for letting me know about this very cool study.&nbsp;
</p>
      ]]></content>
    </entry>

    <entry>
      <title>What to Take with You</title>
      <link rel="alternate" type="text/html" href="http://www.amandaripley.com/blog/what_to_take_with_you/" />
      <id>tag:amandaripley.com,2008:blog/2.140</id>
      <published>2008-10-14T19:13:00Z</published>
      <updated>2008-10-14T20:30:30Z</updated>
      <author>
            <name>Amanda Ripley</name>
            <email>amanda_ripley@hotmail.com</email>
                  </author>

      <category term="Preparedness"
        scheme="http://www.amandaripley.com/blog/category/preparedness/"
        label="Preparedness" />
      <content type="html"><![CDATA[
        <p>I did an NPR Talk of the Nation segment today about what people take with them when they evacuate. The <a href="http://www.latimes.com/news/local/la-me-wildfire14-2008oct14,0,860012.story" title="wildfires sweeping southern California">wildfires sweeping southern California</a> have made the question urgent for thousands of people. But every year, for people all over America, evacuation has become a semi-annual ritual. Interestingly, people don&#8217;t usually pack very well on the first try. By the 2nd or 3rd disaster, though, they are experts in <a href="http://www.time.com/time/magazine/article/0,9171,1675600,00.html?cnn=yes?iid=perma_share" title="what to take and what to leave behind.">what to take and what to leave behind.</a> 
</p>
<p>
It got me thinking, and I figured it might be fun to make a short list of the less-obvious essentials--all things that people have said they wished they had taken or were most grateful they had remembered.
</p>
<p>
My own pillow
<br />
Play Station 
<br />
Crossword puzzles
<br />
Kids&#8217; immunization records
<br />
Battery-powered TVs
<br />
Cat litter (for use by humans)
<br />
Ear plugs
<br />
Ziploc bags!
<br />
The wine we were saving for special occasions
</p>
<p>
Special thanks to the <a href="http://www.nola.com/" title="New Orleans Times-Picayune">New Orleans Times-Picayune</a> for collecting some of the above must-haves. 
</p>
<p>
Got any of your own to add?
</p>
      ]]></content>
    </entry>

    <entry>
      <title>The Brain of an Iconoclast</title>
      <link rel="alternate" type="text/html" href="http://www.amandaripley.com/blog/the_brain_of_an_iconoclast/" />
      <id>tag:amandaripley.com,2008:blog/2.139</id>
      <published>2008-10-14T19:05:00Z</published>
      <updated>2008-10-14T20:11:36Z</updated>
      <author>
            <name>Amanda Ripley</name>
            <email>amanda_ripley@hotmail.com</email>
                  </author>

      <category term="News"
        scheme="http://www.amandaripley.com/blog/category/News/"
        label="News" />
      <content type="html"><![CDATA[
        <p>What makes Warren Buffett&#8217;s brain different?
</p>
<p>
I just got done talking to Greg Berns, a neuroeconomist at Emory University Medical Center. Fascinating guy, and he has a new book out called <a href="http://www.amazon.com/Iconoclast-Neuroscientist-Reveals-Think-Differently/dp/1422115011" title="Iconoclast: A Neuroscientist Reveals How to Think Differently">Iconoclast: A Neuroscientist Reveals How to Think Differently</a>. Worth a look. And by the way, when are we going to get some neuroeconomists working for the government--or for cable TV? These people understand how the brain makes decisions in times of anxiety. Turns out to be very different from what we might expect&#8230; More on that coming soon.
</p>
      ]]></content>
    </entry>

    <entry>
      <title>The Unthinkable in Paperback</title>
      <link rel="alternate" type="text/html" href="http://www.amandaripley.com/blog/the_unthinkable_in_paperback/" />
      <id>tag:amandaripley.com,2008:blog/2.138</id>
      <published>2008-10-09T14:54:00Z</published>
      <updated>2008-10-09T16:10:39Z</updated>
      <author>
            <name>Amanda Ripley</name>
            <email>amanda_ripley@hotmail.com</email>
                  </author>

      <category term="Upcoming Events"
        scheme="http://www.amandaripley.com/blog/category/upcoming_events/"
        label="Upcoming Events" />
      <content type="html"><![CDATA[
        <p>Good news! The Unthinkable comes out in paperback on June 16, 2009. Still working on the new cover, but it should be out just in time for Father&#8217;s Day.&nbsp;
</p>
      ]]></content>
    </entry>

    <entry>
      <title>Attitude: More Important than Exercise</title>
      <link rel="alternate" type="text/html" href="http://www.amandaripley.com/blog/attitude_more_important_than_exercise/" />
      <id>tag:amandaripley.com,2008:blog/2.137</id>
      <published>2008-10-07T16:56:00Z</published>
      <updated>2008-10-07T18:13:21Z</updated>
      <author>
            <name>Amanda Ripley</name>
            <email>amanda_ripley@hotmail.com</email>
                  </author>

      <category term="Preparedness"
        scheme="http://www.amandaripley.com/blog/category/preparedness/"
        label="Preparedness" />
      <content type="html"><![CDATA[
        <p>I never fail to be amazed at how much <b>attitude</b> matters. It sounds so squishy and lame, and yet&#8230; Again and again, research and real life prove that attitude is the single biggest determinant of almost everything. 
</p>
<p>
I saw it in researching THE UNTHINKABLE (in studies and stories showing that people with a healthy attitude recover more fully from trauma), and you can see it again today in the <a href="http://www.nytimes.com/2008/10/07/us/07aging.html?partner=permalink&amp;exprod=permalink" title="New York Times">New York Times</a>. In a study mentioned on the front page, people who a positive attitude about aging lived an average of 7.5 years longer (a bigger increase than those associated with exercising or not smoking). 
</p>
<p>
One problem: we know way more about how to quit smoking than we do about how to change your attitude. Which is harder, for example? I don&#8217;t know. I am guessing quitting smoking. 
</p>
<p>
This all reminds me of a fantastic quote by the theologian Charles Swindoll. I first learned of this quote when I was working on a story about 9/11. A man told me his wife had slipped this quote under the door to his home office the night before she left on a business trip. She died on one of the hijacked planes. 
</p>
<blockquote><p>The longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more important than facts. It is more important than the past, than education, than money, than circumstances, than failure, than successes, than what other people think or say or do. It is more important than appearance, giftedness, or skill. It will make or break a company, a church, a home.</p></blockquote>



      ]]></content>
    </entry>

    <entry>
      <title>Branding the Bailout</title>
      <link rel="alternate" type="text/html" href="http://www.amandaripley.com/blog/branding_the_bailout/" />
      <id>tag:amandaripley.com,2008:blog/2.136</id>
      <published>2008-10-07T16:37:00Z</published>
      <updated>2008-10-07T17:54:07Z</updated>
      <author>
            <name>Amanda Ripley</name>
            <email>amanda_ripley@hotmail.com</email>
                  </author>

      <category term="News"
        scheme="http://www.amandaripley.com/blog/category/News/"
        label="News" />
      <content type="html"><![CDATA[
        <p>Here&#8217;s a story I wrote for Time.com about one reason <a href="http://www.time.com/time/nation/article/0,8599,1846040,00.html?iid=perma_share" title="why American voters did not back a bailout with the same fervor as American leaders">why American voters did not back a bailout with the same fervor as American leaders</a>. Putting aside the more important (and much harder) question of whether the bailout was a good idea, this is a case study in how we perceive risk. 
</p>
<p>
Note to <a href="http://www.spiegel.de/international/business/0,1518,581918,00.html" title="European politicians">European politicians</a>: If you want people to support a dubious legislative bailout, you have to get very specific and personal with the public.
</p>
      ]]></content>
    </entry>


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