Amanda Ripley

Nav

← Back to Posts

Branding the Bailout

7th Oct 2008 posted in General

Here’s a story I wrote for Time.com about one reason why American voters did not back a bailout with the same fervor as American leaders. Putting aside the more important (and much harder) question of whether the bailout was a good idea, this is a case study in how we perceive risk.

Note to European politicians: If you want people to support a dubious legislative bailout, you have to get very specific and personal with the public.