There is No THEY
21st Jul 2009 posted in Disaster Behavior
Nice article on Tweeting Under Fire in Reason. Summarizes a study by disaster sociologist (love the title) Jeannette Sutton about how regular people communicated during the 2007 Southern California wildfires—and it leaves no doubt that locals are by far the most important messengers. My favorite line (from a resident):
“There is no ‘they.’ ‘They’ won’t tell us if there is danger, ‘they’ aren’t coming to help, and ‘they’ won’t correct bad information. We (regular folks) have to do that amongst ourselves.”
Check out the full study here (warning: PDF).
Thanks to Dan for the heads up.