Your Brain on Swine Flu
17th Sep 2009 posted in Disaster Behavior
Why this new virus (and all the media coverage about it) is so maddening. My new story in TIME explains why pandemic H1N1 (and the upcoming vaccine) are so hard for the brain to understand. A threat that hovers in the blind spots of our risk calculus.
Also, not to be missed! Test your Swine Flu IQ—an online quiz. See, who says pandemics can’t be fun?